Facebook & Instagram Ads in Cyprus
Google reaches people already looking. Meta reaches people who did not know they wanted you yet — which is where restaurants, hotels and property developers in Cyprus find their next customer. Targeted campaigns, creative that suits the platform, and reporting that shows enquiries rather than likes.
What's Included
How It Works
Audience and offer
We work out who is actually worth reaching and what would make them stop scrolling — the offer matters more than the targeting.
Tracking first
Pixel and Conversions API set up and verified before launch, so results are measurable rather than guessed at.
Test creative
Several angles and formats run against each other. The winners get budget; the rest get switched off quickly.
Scale what works
Budget moves toward the winning combinations, with retargeting layered on to catch people who did not convert first time.
Frequently Asked Questions
Do Facebook ads still work in Cyprus?
Yes, and for hospitality and property they often outperform Google. Facebook remains heavily used across Cyprus by both the local and expat communities, and ad costs here are far lower than in the UK.
Instagram or Facebook — which should I use?
Both, usually from the same campaign. Instagram tends to do better for restaurants, hotels and anything visual; Facebook does better for property, services and reaching an older expat audience.
How much budget do I need?
Around £300 per month in ad spend is enough to gather real data in this market. Below that the algorithm does not get enough signal to optimise.
Do you make the creative?
I write the copy and direct the creative, and I can work with photos and video you already have. For full production shoots I bring in a local photographer and quote that separately.
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